Privacy
Policy

01 Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us, including when you:

• Complete our contact or inquiry form
• Send us an email or call us
• Purchase access to The Mental Armory® online curriculum
• Register for training sessions
• Subscribe to any mailing list or communications

This information may include your name, email address, phone number, mailing address, experience level, payment information (processed by third-party providers), and any other information you choose to provide.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type, version, and language
• Pages visited and time spent on each page
• Referring URLs and exit pages
• Device type and operating system
• Date and time of your visit

02 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and communicate about training programs
• To schedule and administer training sessions
• To process payments and provide access to purchased products
• To send you information you have requested about our programs
• To send operational communications (scheduling confirmations, receipts)
• To improve our website, services, and user experience
• To comply with legal obligations
• To protect the safety, security, and integrity of our business

03 Information Sharing

We do not share your personal information with third parties except in the following limited circumstances:

• Service Providers: We may share information with trusted vendors who assist us in operating our website, processing payments, or delivering services (e.g., payment processors, email platforms, website hosting). These providers are contractually obligated to protect your information.
• Legal Compliance: We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information in any other circumstances with your explicit consent.

04 Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage. Cookies are small text files stored on your device.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., remembering your cookie consent preference).
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics or similar services). These are only set if you consent.
• Preference Cookies: Remember your settings and preferences for future visits.

You may control cookie settings through your browser preferences or by selecting "Decline" in our cookie consent banner. Note that disabling certain cookies may affect website functionality. We honor your selection and do not set non-essential cookies if you decline.

05 Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Inquiry and contact form submissions: up to 3 years unless an ongoing client relationship exists
• Client training records: for the duration of the business relationship and up to 7 years thereafter for legal and business purposes
• Payment records: as required by applicable law and accounting standards (typically 7 years)
• Website analytics data: aggregated and anonymized data may be retained indefinitely

When information is no longer needed, we delete or anonymize it in a secure manner.

06 Your Rights & Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out of Communications: Unsubscribe from marketing emails at any time via the unsubscribe link in any email we send.
• Do Not Track: Our website does not currently respond to "Do Not Track" browser signals.

Nevada residents may have additional rights under the Nevada Privacy of Information Collected on the Internet from Consumers Act (NPICICA). To exercise any of these rights, please contact us using the information in Section 11.

07 Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. Our firearms training programs require participants to be of legal age to possess and handle firearms under applicable Nevada and federal law.

If we become aware that we have inadvertently collected information from a minor, we will promptly delete that information. If you believe we have collected information from a minor, please contact us immediately.

08 Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for data transmitted to and from our website
• Limited access to personal information on a need-to-know basis
• Use of reputable third-party payment processors who maintain PCI-DSS compliance (we do not store full payment card numbers on our systems)

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use caution when transmitting personal information online.

09 Third-Party Links

Our website may contain links to third-party websites, including the US Concealed Carry Association (USCCA) profile page, our Wix-hosted store, and other external resources. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of any third-party sites. We encourage you to review the privacy policies of any external sites you visit.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page.

Your continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically.

11 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to privacy-related inquiries within 30 days.